When you have a professional website up and running, it’s tempting to feel that you’ve done everything and should just let the site do its thing. However, you should not overlook the value of website maintenance in contributing to your site’s security, performance, speed, and durability.

Since your website is the most significant aspect of how your business is displayed to the world, how you maintain it is vital not only for your business’s exposure but also for your personal peace of mind.

Site maintenance may appear to be unnecessary until you need it, at which point it may be too late. Consider your car: would you buy one and never change the oil or take it in for routine maintenance?

Here are a few examples of why website maintenance is critical:

Here are a few examples of why website maintenance is critical:

• Website security

The most crucial reason for doing regular maintenance is undoubtedly to protect your website. You may believe that your website is too small to be hacked, but just because you operate a small business does not imply that you are not exposed. In fact, according to Verizon’s 2020 Data Breach Investigations Report, small firms accounted for 28% of all hacking victims that year.

Software patches, code, and modules are continually being updated, and your site is exposed to attack if it is out of date in these areas. Hackers can easily determine whether you are using an earlier version of WordPress, and if you are, you may be targeted. Regular WordPress updates and security management are effective ways to prevent the possibility of malware and hackers, and regular site backups may help guarantee that if anything does go wrong, your site can be swiftly and simply restored.

• Having peace of mind

Having a website for your business is a significant commitment, and you owe it to yourself to ensure that everything you’ve put into it is able to thrive. Website maintenance is the only method to alleviate the nagging fear that your site has been hacked and to guarantee that you are actually caring for your business by providing it with the importance and durability it deserves.

• Improving User Experience (UX)

The status of your website reveals a lot about how invested you are in your business and how well it is performing. When visitors come upon a site that hasn’t been updated in months, they’re more inclined to leave and go on to the next one. Updating your website with new information and eliminating outdated content can attract new page visitors and keep your present clients seeking more.

Website maintenance is also important for the user experience’s functioning. WordPress software and plugins must be maintained on a regular basis, and older versions will result in slower load times and a less fluid UX. When you combine it with old content, broken links, and broken page layouts, your site will not only be unappealing, but it will also result in poor SEO rankings.

• Boost your website traffic

Search engines like Google rank websites based on a variety of factors, including how often the information is updated. Regularly updating with new content, keywords, blogs, and articles is a terrific strategy to increase those ranks. As previously said, Google favors sites that are quick and highly functioning; therefore, maintaining your website for a luxury user experience has the additional advantage of enhancing your SEO.

Website maintenance with FancyWebUp

FancWebUp provides a monthly maintenance plan that covers the following:

• website edits
• high-speed website hosting
• website backups
• software updates
• performance monitoring
• security monitoring
• SSL security certificate for the website

These upgrades guarantee that your website is up to date with the newest technology and that it is safe from viruses and attacks. Get in contact with FancyWebUp now if you want to take your website to the next level.